Team17 Group Evolves: Rebranding to everplay group plc Signals Broader Horizons

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By Ky

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Team17 Group Evolves: Rebranding to everplay group plc Signals Broader Horizons

Team17, a name synonymous with indie game publishing successes and beloved titles like Overcooked! and Worms, is undergoing a significant shift.

The parent company, Team17 Group plc, has announced a rebrand, stepping into a new identity as everplay group plc. While the familiar Team17 games label remains untouched, this move signals a strategic evolution for the overarching business, and it’s worth taking a closer look at what this means for the company and the wider gaming landscape.

According to the official announcement, the rebrand reflects the Group’s growth since its IPO in 2018. What started as primarily the Team17 game development and publishing label has expanded through strategic acquisitions into a trio of distinct divisions.

Alongside Team17, the group now encompasses astragon Entertainment, known for its simulation games, and StoryToys, specializing in children’s educational apps. The name “everplay,” the company states, is intended to embody their continuous drive for play and creativity across these diverse sectors.

This isn’t just a cosmetic change. everplay group plc emphasizes that this rebrand is a “strategic growth lever,” designed to refine internal collaboration and leverage the collective power of its divisions.

The goal is to foster synergy, share talent, and ultimately strengthen their position as a global “indie powerhouse,” as they put it.

Crucially, they aim to avoid confusion between the overarching group and the still-operating Team17 games label – a sensible move to maintain brand recognition where it counts with gamers.

While the press release highlights internal benefits like talent sharing and streamlined operations, what’s the bigger picture here? The shift to “everplay” suggests a move beyond simply being recognized as “Team17,” the game publisher.

It points towards a broader ambition, encompassing not just indie games, but also simulation and educational apps, under a unified, forward-thinking brand. This could signal a more diversified strategy, potentially exploring further expansion within or adjacent to these markets.

For those of us primarily interested in games, particularly the indie scene Team17 has championed, the important takeaway is continuity. The Team17 games label, with its established identity and publishing expertise, is staying put.

In fact, the rebrand could even be seen as a positive sign. A stronger, more strategically aligned parent group could mean even greater resources and support for the Team17 publishing arm, potentially leading to even more exciting indie titles gracing our screens.

The transition to ever play Group plc will be finalized in early February, with a new stock ticker, “EVPL,” commencing on January 24th, 2025.

As Steve Bell, Group CEO, aptly puts it, they want Everplay to become “synonymous with creating games that deliver a lifetime of play.” It’s a bold ambition, and one that will be fascinating to watch unfold as everplay group plc embarks on this next chapter.

What do you think about Team17 Group’s rebrand to everplay? Does it signal an exciting evolution or simply a corporate reshuffle?

Let us know your thoughts in the comments below.

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Ky

A passionate gamer stepping into the industry to bring back creativity and authenticity. Determined to make video games unforgettable again.

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